BMW VIP Friend of the Brand Relationship Management & Activation
MPH has been retained by BMW UK for many years, executing both shorter-term product marketing briefs and long-term relationship campaigns.
This includes the management and engagement of BMW Friends of the Brand… from UK and international racing drivers, through media personalities and stars of international golf to Michelin-starred chefs and celebrated product designers.
This takes us to applying our skills at major BMW events, from high-octane Performance Driving Days, through new product launches, partner brand engagements, to the likes of the BMW PGA Championship, the British Touring Car Championship for Team BMW, and the Goodwood Festival of Speed.
The emphasis is on maximising the value of BMW’s VIPs via face to face exposure and via all appropriate channels, where we integrate closely with other BMW appointed agencies and internal departments.
Product Placement and Visibility Campaigns
With many years of product placement for major VMs behind us – including seven years for Renault UK where we opened up fresh doors to over 40 new brand partnerships – MPH has hosted similar activation for BMW.
This includes a long duration visibility campaigns for the BMW 7-Series, engaging with premium and luxury brand partners to capitalise on cross channel communications opportunities via a dedicated vehicle fleet for VIP talent, influencers and media.