MPH has been embedded in the buoyant classic car market for over a decade, which includes handling all marketing and creatives for the specialist classic car auction house, Historics at Brooklands. www.historics.co.uk
We were with them as they first opened their doors nine years ago and are proud of our wide contribution to their fortunes via their regular major auctions of some 150 fine classics, and establishing Historics as a prominent auctioneer with a very significant track record and position within the market.
We generate the creatives for a host of print advertising in the course of year, to attract and motivate both buyers and sellers. What’s more, our continuous distribution of compelling press stories via our energetic press and PR campaigns, in the UK and internationally via our custom media database, has spawned very significant coverage, in national press and broadcast media, classic specialist press and on-line, via bloggers, vloggers, single marque clubs and major influencers in the classic world.
Our principal – and priceless – asset for Historics and others in the classic car world, which triggers our campaigns and fuels our enthusiasm and competency, is our thorough understanding and knowledge of this very individual market, including the cars (our founder was trained as a Mechanical Engineer and so knows a few things about them) the consumer dynamics of classic car collectors, enthusiasts, owners and prospects, and the cost effective ways of reaching them and telling them about our clients.